Epilectra, A Graphic Novel Series
Problem
Author and creator of Epilectra, Sue Seserman, came to ShuBu Creative with the brilliant concept of a team of superheroes with disabilities transforming their disabilities into superabilities. The script of a graphic novel series was hand-drawn and presented in a spiral-bound notebook. Sue and her husband, Doug, a marketing professional, knew that this book had a promising future and a vital message to spread. First, however, they wanted help getting it launched and looking professional.
Solution
We worked with Sue to narrow down the key brand pillars of her novel and visually develop the characters in a digitized way. We solidified a clear mission, vision and values as well as a tagline for the book: Transforming Disability into Superability. We determined how to position the book for preteens, parents, and loved ones of those with disabilities. We worked with Sue to hire an illustrator that fit the needs, vision, and style. Once we found the right designer, we went to work.
We've been working for nine months on developing the characters, the storyboards, and the brand messaging pillars. Once we determined the characters and the brand messaging, we created a website, media kit and other marketing materials to support Sue, like business cards and talking points to bring to conferences. At the same time, Sue worked on building a social media presence, followers and general disability awareness.
All the while, we have also implemented an ongoing monthly e-newsletter to Sue’s growing database of contacts as well as a monthly blog post to keep audiences engaged while we wait for the book to publish.
Impact
Sue has grown her audience to thousands of followers on Linkedin, FB, Instagram and Twitter from ground zero. She has gotten endorsements from associations such as the National Epilepsy Foundation and has been interviewed by other industry publications. She even participated in a book publishing contest in Las Vegas, and made it to the top SIX contestants out of 17 for her book pitch. Sue continues to gain awareness of this critical topic. The book was signed with a publisher and is due to hit the market in 2024, so stay tuned!
Youth Healthcare Alliance
Problem
The Colorado Association of School-Based Health Care (CASBHC) faced challenges in effectively communicating its mission, services, and impact to its target audience. The organization's previous name, branded as an acronym CASBHC was confusing, making it difficult to differentiate themselves from hundreds of other Colorado health-based organizations and make new legislators (their primary audience) aware of their cause, which equals more funding for school-based healthcare clinics.
Solution
CASBHC partnered with ShuBu Creative to lead its rebranding strategy. Collaborating closely with the Executive Director, staff, and board, ShuBu Creative embarked on a comprehensive branding process to redefine the organization's identity and develop a compelling brand narrative.
ShuBu Creative began by facilitating brainstorming sessions and conducting in-depth interviews to gain insights into the organization's values, goals, and target audience. Through this collaborative process, a new name, "Youth Health Care Alliance," was chosen to reflect the organization's mission better and focus. The tagline, "Champions for Colorado School-Based Clinics," was also developed to succinctly convey the organization's dedication to advancing healthcare access for youth.
To further strengthen the brand, ShuBu Creative refined the brand power words to encapsulate the organization's services: "Advocacy, Advancement, Access, and Equity." These words became the pillars of the brand, representing the core values and impact of the Youth Health Care Alliance.
Impact
The rebranding efforts led by ShuBu Creative had a significant impact on the Youth Health Care Alliance. The organization's new brand narrative now effectively communicates its purpose of improving healthcare outcomes for youth in Colorado. The refined brand power words provide a clear framework for the organization's work and resonate with its stakeholders.
The visual identity of the brand was also transformed to reflect a youthful yet sophisticated image. ShuBu Creative designed modern iconography and selected vibrant colors that captured the attention of the target audience, creating a visually appealing and engaging brand presence.
With the successful rebranding, the Youth Health Care Alliance experienced several positive outcomes. The organization's new name and tagline helped position itself as a leader and advocate for school-based clinics in Colorado. The clear and concise brand messaging improved communication with stakeholders and increased awareness of the organization's services.
The impact of the rebranding efforts extended beyond the visual identity. The Youth Health Care Alliance witnessed enhanced recognition and engagement from key stakeholders, including school administrators, healthcare providers, and policymakers. The organization's revitalized brand presence and narrative attracted new partnerships and funding opportunities, further fueling its ability to advocate for accessible and equitable healthcare for youth.
To learn more about the Youth Health Care Alliance and its impactful work, visit their website at www.youthhealthcarealliance.org.